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7 Publicity Myths That Can Hurt Your Business
Separate The PR Facts From The Fiction By Pam LontosEvery business needs a cost-effective way to keep their name, their products or their services in front of their prospects and customers. For many...
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5 Ways to Gain Free Publicity and Exposure for Your Home Business
Making Yourself NewsworthyBy Lin Grensing-PophalYou think you’ve got a great story to tell, but how do you convince the media? And, once they call, what are the dos and don’ts that can help you get...
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The Secret to His Success
Hard Work, Focus, and Doing Right by His ClientsBy Priscilla Y. Huff Ronn Torossian started 5W Public Relations in January, 2003, from his home office consisting of a desk, computer, phone, and fax...
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Nailing That Next Presentation
Do You Have the Necessary Skills to be that “Good” Presenter? By John Fallon Our ability to communicate orally and visually is one of the most-needed attributes for success in the business sector. This...
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Will People Remember What You Say?
Six Tips for Communicating in a Way That Truly Resonates By Nancy Duarte Today we are overwhelmed with messages. Some are just 140 characters long. Others are much longer, but they are constantly...
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Speak to be Remembered and Repeated
7 Tips to Stay in the Mind of Your AudienceBy Patricia Fripp"Speak to be remembered and repeated" is the advice given by speech-coaches to their clients. Isn't that the goal of every executive,...
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Exploring the New Breed of Celebrity
By Marsha Friedman It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame. However, over the last decade, a new kind of celebrity has...
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Top 5 Ways To Publicize the Activities of a Non-Profit
By Shannah Carol, Home Business Magazine Publicity Editor If you are passionate about publicizing a cause, you might post about it on your personal Facebook page or do face-to-face grassroots promotion...
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So, I am Launching a PR Campaign
Do I Understand the Real ROI of PR?By Marsha FriedmanIf I had a nickel every time a CEO or marketing executive asked me how many more sales they’d make by using public relations tactics, Bill Gates...
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Do It Yourself Public Relations
By Marsha Friedman Here are five tips for do-it-yourself public relations for your business or profession:• Find your inner expert – Think about your business or your profession and zero in on your...
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Self-Publish Your Book
Self-Publish Your BookSelf-published books have transformed both the reading and writing landscape, with hundreds of thousands of authors now eschewing traditional publishing routes. Once reserved for...
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Get More Customers via Public Speaking
When you deliver your expertise to a larger audience, you can get more businessAll business owners want more customers. The question is, how do you attract them?Advertising can be expensive and...
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How To Develop Core Messaging For Your New Home-Based Business
Developing Your Core Messaging Now Can Help You Avoid Pitfalls Down The RoadBy Cassie Crudo It’s key to describe your product or service in a manner that is most compelling to your audience.Core...
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